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inov8
Imagine standing with your bare feet on the ground. In this natural position the feet are level and there is no difference between the height of the heel and forefoot. When running barefoot (or naturally) the foot will instinctively land on the forefoot rather than the heel. This forefoot landing causes less impact than heel striking as it uses the natural cushioning of the foot and leg. The body’s centre of gravity moves forward, cadence increases and there is no loss in momentum. Inov-8 footwear is designed around this natural movement. They keep the foot close to the ground so that it can do what it does best.
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